I am Carlos Lara, co-founder of MoviFiT, the leading company in Colombia’s fitness market. More than 22 years of experience and more than 1,000 gyms equipped across Colombia and Latin America.
Advice and quote at no cost.
Track record
Carlos’s own figures, not a market study.
Gyms already equipped by MoviFiT
From a complete gym to a training space at home.
Turnkey project: floor plan, complete equipment package and start-up.
New training zones, machine replacement and redesign of spaces without stopping operations.
Wholesale programme: catalogue, distributor pricing and commercial support to resell the equipment we import.
Hotels, residential complexes, clinics, rehabilitation centres, armed forces, construction companies, sports centres and more.
Home equipment and accessories chosen for the space you actually have.
The problem is almost never the price of the machine alone. It is everything that was not accounted for around the purchase.
Freight, customs and delivery times miscalculated: the equipment arrives late and the gym opens late.
Suppliers with no backing, no spare parts and no technical service: a broken machine can sit out of operation for months.
Equipment that fits neither the space nor the kind of client: it takes up floor and nobody uses it.
These are mistakes we learned over 22 years in this market, so that you do not have to repeat them.
The difference is not only in the machines. It is in everything that happens before and after they arrive.
| What the project includes | Others | Carlos Lara · MoviFiT |
|---|---|---|
| Floor plan of the space before you buy | No | Yes |
| Equipment chosen for the business, not for whatever is available | Yes | Yes |
| Direct imports, freight and customs under a single owner | No | Yes |
| Distribution centres of more than 5,000 m² in Colombia | No | Yes |
| Spare parts in stock and certified technical service | No | Yes |
| Installation and start-up of the space | Yes | Yes |
| Medical and rehabilitation lines, alongside the fitness line | No | Yes |
| Support after delivery, not only up to the invoice | No | Yes |
| Access to a distribution network to resell equipment | No | Yes |
The comparison is with the most common way of buying equipment in this country: someone who quotes, invoices and ships. There are serious suppliers who cover part of this list; what is hard is finding one who covers all of it.
Available space, budget, the kind of client you serve and where you want to take the business. Without that, any quote is a guess.
Layout and equipment selection tailored to your space. You see how it works before committing a peso.
Direct imports, our own storage and worldwide delivery. One owner for freight, customs and real timelines.
Start-up, spare parts in stock and certified technical service. The relationship starts at delivery, it does not end there.
Gym owners who already equipped with MoviFiT. Hit play (in Spanish).
I came to MoviFiT because it was one of the most representative brands in Colombia, the one that gave me the most confidence in quality and service. I had started with another brand and it didn’t go well; with MoviFiT I saw the change in what clients said. They were always there with advice, from start to finish.
Tatiana GiraldoFounder of Mooment · Pereira
It has gone very well with MoviFiT because we feel the backing, the constant support. As gym owners we always worry about having assistance and support, and in MoviFiT we found the partner that always gives us that support and guarantee.
Alexander PorrasFounder of Dynamic Evolution · Medellín
We wanted professional machines to give our members a great experience, and with MoviFiT we found the quality we were looking for. Our community loves it: comfort, biomechanics and an ideal way to lay out the gym.
Andrés CristanchoFounder of Andrés Trainer Club · El Santuario
MoviFiT’s equipment has been excellent quality; our members love it. Whatever little thing we need, they are on top of it. If a friend wanted to open a gym like this one, of course I would recommend MoviFiT.
Esneider UrrutiaManager of Vitality Gym House · Guatapé
Carlos Lara is a co-founder of MoviFiT, the leading company in Colombia’s fitness market, with more than 22 years of experience building, scaling and leading companies in this industry.
More than 1,000 gyms equipped across Colombia and Latin America, with direct imports, our own distribution centres of more than 5,000 m² and certified technical service behind every delivery.
That experience is what goes into your project: the mistakes have already been made — in logistics, in suppliers, in equipment nobody needed — and today they exist so you do not repeat them.
We take the trouble to understand the client’s business in detail and what they actually need, not what is easiest to sell.
Tell us what space you have and what you want to build, or message us on WhatsApp. You get back a proposal with a floor plan, equipment and real timelines; not a plain price list.
Advice and quote at no cost.